The picture for businesses, especially multinational ones, is more complex – and this is where The Minted Edge saw an opportunity. It’s a global banking platform that makes cross-border business transactions as quick and easy as using a digital wallet.
While many digital banks focus on convenience, we created an identity that made The Minted Edge feel like a long-established brand, with expert knowledge and the reassurance of a truly personal service.
Elegant, distinctive typography and imagery reflected a superior service, helping The Minted Edge to stand apart from new digital banks.
Within months of launch, they’ve processed over 18,000 transactions, (the highest being $47M), handle 73 fiat and digital currencies, precious metals, and have five Tier 1 bank relationships.
We’re now developing a full-service site and marketing campaign for them.