Bayyinah

Bayyinah is one of the world’s biggest Islamic education brands. Available in 190 countries, it has millions of subscribers who use Bayyinah to enjoy a deeper, more meaningful relationship with their faith.

It contains over 2,000 hours of video, including over 1,500 lessons exploring all aspects of the Quran, from engaging narratives to meticulous analysis, Arabic  lessons, children’s content, and more.

And that was the issue: with so much brilliant resource, how could we help users quickly find the content they want?

We took a holistic approach, exploring content structure and site design in tandem. A refreshed design created a warm, welcoming look, with copy that reflected Islam’s role in modern life. Next, we created simple colour-coded signposting with icons to guide people to the content they want.

1,400 years of history. 2,000 hours of content. All made simple and accessible with a modern design reflecting the way Islam is a source of inspiration and comfort for millions of Muslims.